Growth - Marketing

Growth Marketing Manager, CRM

  • Contract Type: Full-Time
  • Location: Paris, France (75011)


The leading Care Platform in Europe is looking for a Growth Marketing Manager., present in 20 countries, has over 4 million members and it's reinventing the future of work for the home care services of childcare, tutoring, elder care, housekeeping and pet care.

Job Description

We are looking for dynamic, passionate and idea-driven candidates to join the Growth Team at Yoopies. You will be responsible for taking the Growth team to the next level, working closely with the Head of Growth. The role is a great mix of marketing, product, user experience and data analysis skills.

Your responsibilities

  • Execute on all aspects of the messaging delivery from data management, content setup, targeting/segmentation, QA, launch, and reporting.
  • Define and monitor KPI’s, produce and communicate insights to drive campaign metrics.
  • Assist any marketing members in conceptualizing, creating and executing retention and engagement initiatives via automated and personalized email marketing programs, push notifications and in-app messaging.
  • Collaborate cross-functionally with Design, Product, Engineering and Data to deliver compelling new personalized customer journeys.
  • Define and monitor KPI’s, produce and communicate insights to drive core business metrics.
  • Generate data-driven hypotheses and conduct experiments to continually iterate and optimize CRM efforts.
  • Ownership of publication calendar, roadmap and iterative process.
  • Working with User Acquisition teams to analyze and customize engagement campaigns based on the traffic source. Own emails & notifications creative/development pipeline and maintain best practices with the marketing messages design.

Preferred Experience

The lean startup mindset

Are you passionate about startups? we are looking for people who regularly use sites like Airbnb, Blablacar, Vinted etc, have an entrepreneurial mindset and are ready to learn by themselves, consider yourself an open-minded person, work hard and challenge the team with new ideas.

We may ask you what degree you have or how many years of experience you have, but that's not how we work. Are you smart? Are you ready to adapt to a rapidly growing startup? Your intelligence, ingenuity and problem-solving skills will make a difference.

The skills

  • Extreme attention to detail is a must-have, triple-checking that all campaigns work perfectly before deployment.
  • Ability to manage and prioritize strategies, initiatives and workload proactively in a fast-paced and entrepreneurial environment.
  • Adaptable, open to change and able to work in ambiguous situations with some direction and respond to new information and unexpected circumstances.
  • Excellent communication, organization, teamwork, follow-up skills and understand that the strongest projects are a result of cross-functional team collaboration.
  • Experience working at a small company/startup environment.
  • Deep understanding of customer lifecycle and journey building, including registration flows and dormancy series.
  • Ability managing multiple projects end-to-end, including analysis and optimization.
  • Full of Ideas: your wheels are always turning; you’re ideating constantly; you’re excited by new opportunities and inclined towards action.

Technical Qualifications

  • In-depth understanding of Google Analytics, conversion metrics and other data and performance marketing measurement criteria.
  • Comfort working with HTML and tracking parameters.
  • CAN-SPAM rules and list hygiene familiarity.

It's important that:

  • You have at least 3 years of experience doing CRM campaigns in another startup.

  • And you are a fluent in English and French.

  • You have management experience or the talent to do so.

Do you recognize yourself in this portrait?

So come and share your enthusiasm to work in the "start-up" environment. Whether you want to continue with us after the internship, launch your own venture or simply learn from this experience, we invite you to apply!


We'll give you the opportunity to be at your maximum potential while you'll enjoy the cool environment of a young and fast-growing startup we are.

We place the well-being of our team at the heart of our values. At Yoopies you will benefit from:

  • Brand new offices in a nice area in the heart of Paris
  • Table football, table tennis and board games in our "Playroom" area
  • Seasonal fruits delivered every week
  • Coffee / Tea / Club Mate at will
  • Company after-works
  • Team building events every quarter
  • A remote day possible once a month

We are a young and dynamic team where good spirit is shared within the whole team!

Recruitment Process

Please reply to this ad with the following three bullet points in English (no cover letter!):

  • A (short) summary of your experience
  • Something you did in your previous work experiences you are proud of
  • The reasons why Yoopies should hire you
  • Something original or interesting about you!

Additional Information

  • Contract Type: Full-Time
  • Start Date: 01 October 2019
  • Location: Paris, France (75011)
  • Education Level: Bachelor's Degree
  • Experience: > 3 years
  • Salary: between 35000€ and 45000€ / year